A woman creating a beauty vlog using her smartphone, sitting at a table with makeup products and a ring light in a cozy setting.

The Role of Virtual Influencers in Social Media Marketing

ByDarian cari

Virtual influencers are providing new opportunities for brands in social media marketing. Powered by artificial intelligence (AI) and computer-generated imagery (CGI), these digital personas are alluring audiences and driving engagement. In this blog, we will explore how virtual influencers are impacting social media marketing, their benefits, challenges, and the future. What Are Virtual Influencers? Virtual…

AI influencer.

Virtual Influencers: A New Era in Branding

ByDarian cari

New Face of The Influence: Virtual Influencers, Brand Power, and Ethical Challenges In recent years digital characters created by AI and CGI, have become a popular trend in social media marketing and branding. These AI-driven influencers, often with unique personalities, backstories, and appearances, are beginning to rival real-life influencers in terms of reach and engagement….